Tide Featuring Dr. Strange

I was given the opportunity to take on an entire sequence for this Tide ft Dr Strange spot. Starting off, I did all of the look development of the fully CG environment of the Sanctum where the spot opens, as well as the exterior Sanctum shot that follows. While it was originally an FX task to add the spattered tuna salad onto the fully CG cape, the FX department struggled with the extremely complex task of creating the particular mix of solids and liquids for this tasty lunch. In the end I made myself a tuna salad and filmed a number of elements against a blackscreen, which I then used in the shots. All of the tuna salad in the final commercial is the practical element I created and integrated. I also built the 2.5d projected environment of the laundry room that we see through the portal.